News

Summer is a great time to promote Del Rey Avocados

Retailers across the country are always excited to promote avocado during certain times of the year. Summer remains one of the most popular time to build fun, eye catching displays in the retail store environment. Del Rey is always happy to work with retailers on the best time to promote and the best way to […] Read more


Del Rey Avocado Unveils New Packaging for Its Organic California Reed Avocados

Fallbrook, CA – Trade shows are always a celebration, whether it be in honor of new products, hard work, or even the fact that we’re all together again! At this year’s Organic Produce Summit, however, Del Rey Avocado is celebrating the grand opening of its new state-of-the-art packing and distribution facility in Vista, California, as […] Read more


Brent Portell

Del Rey Avocado’s Expansion Leads to Adding Talent

Fallbrook, CA – With the expansion of the company’s new state-of-the-art facility in Vista, California, the executive management team made a decisions to search for an individual that would fit in with the company culture and family environment, while at the same time have the talent and ability to help take the company to a […] Read more


Del Rey Sees Amazing Opportunity in Peru

Invested in Peru more than 10 years ago and seeing great results. Fallbrook, CA – It has been almost 11 years now since Del Rey Avocado made both a strategic decision and financial commitment in a significant farming partnership in Peruvian avocados. This investment in land and trees, combined with additional contracted grower is helping […] Read more


Del Rey Avocado Expands Southern California Operations

Fallbrook, CA – Since 1969, DEL REY AVOCADO COMPANY has operated from the same facilities in Fallbrook, California (northern San Diego County). For the last several years, the company knew that they would out grow their current facility and would need to begin searching for a suitable location in the surrounding communities to keep up with […] Read more


Del Rey Committed to Organics

Fallbrook, CA – It has been over 12 years now since Del Rey Avocado made both a strategic and social decision to commit a significant amount of the product they grow and market to be USDA Certified Organic. The family-owned company has been committed to producing high-quality avocados in an environmentally sustainable manner since its […] Read more


Del Rey Avocado Launches NEW Website

Fallbrook, CA – With the fast-paced changes facing the fresh produce industry, Del Rey Avocado, in an effort to meet the needs of their customer base, made a decision late in 2017 to begin the complete redesign of their website. The new website (recently launched) focuses on providing buyers from both the retail and foodservice […] Read more


Special events highlight CAC’s marketing activities

June usually is in the sweet spot of promotable California avocado volume, and this year has been no exception. Since 2012 the California Avocado Commission has marketed June as California Avocado Month. The celebration continued this season with a full slate of marketing activity to support the fruit’s peak availability. CAC’s California Avocado Month activities […] Read more


This New Avocado Takes Forever To Ripen And Maybe You’ll Never Waste An Avocado Again

A new long-lasting avocado is launching in Costco. It’s sold by the Del Rey Avocado Company and is coated with a plant-derived additive that doubles its shelf life. It will cost about $5 for a bag of five avocados. The avocados are treated with a powder from Apeel Sciences that is made from lipids and […] Read more


Del Rey Avocado New Jersey Plant, A HUGE Success

Fallbrook, CA – When Del Rey Avocado purchased their new facility in Vineland, New Jersey back in January 2017, they did not expect to have to double its capacity so quickly. But thanks to consumers in the Eastern United States, and their growing appetite for quality Del Rey Avocados (which include conventionally grown, organically grown […] Read more