News

Del Rey Sees Amazing Opportunity in Peru

Invested in Peru more than 10 years ago and seeing great results. Fallbrook, CA – It has been almost 11 years now since Del Rey Avocado made both a strategic decision and financial commitment in a significant farming partnership in Peruvian avocados. This investment in land and trees, combined with additional contracted grower is helping […] Read more


Del Rey Avocado Expands Southern California Operations

Fallbrook, CA – Since 1969, DEL REY AVOCADO COMPANY has operated from the same facilities in Fallbrook, California (northern San Diego County). For the last several years, the company knew that they would out grow their current facility and would need to begin searching for a suitable location in the surrounding communities to keep up with […] Read more


Del Rey Committed to Organics

Fallbrook, CA – It has been over 12 years now since Del Rey Avocado made both a strategic and social decision to commit a significant amount of the product they grow and market to be USDA Certified Organic. The family-owned company has been committed to producing high-quality avocados in an environmentally sustainable manner since its […] Read more


Del Rey Avocado Launches NEW Website

Fallbrook, CA – With the fast-paced changes facing the fresh produce industry, Del Rey Avocado, in an effort to meet the needs of their customer base, made a decision late in 2017 to begin the complete redesign of their website. The new website (recently launched) focuses on providing buyers from both the retail and foodservice […] Read more


Special events highlight CAC’s marketing activities

June usually is in the sweet spot of promotable California avocado volume, and this year has been no exception. Since 2012 the California Avocado Commission has marketed June as California Avocado Month. The celebration continued this season with a full slate of marketing activity to support the fruit’s peak availability. CAC’s California Avocado Month activities […] Read more


This New Avocado Takes Forever To Ripen And Maybe You’ll Never Waste An Avocado Again

A new long-lasting avocado is launching in Costco. It’s sold by the Del Rey Avocado Company and is coated with a plant-derived additive that doubles its shelf life. It will cost about $5 for a bag of five avocados. The avocados are treated with a powder from Apeel Sciences that is made from lipids and […] Read more


Del Rey Avocado New Jersey Plant, A HUGE Success

Fallbrook, CA – When Del Rey Avocado purchased their new facility in Vineland, New Jersey back in January 2017, they did not expect to have to double its capacity so quickly. But thanks to consumers in the Eastern United States, and their growing appetite for quality Del Rey Avocados (which include conventionally grown, organically grown […] Read more


Del Rey adds packing facility to handle California volume

For the 2018 California avocado season, Del Rey Avocado Co. Inc. has contracted with a citrus packinghouse in Ventura County, CA, to pack avocados from growers in that production district. Patrick Lucy, a salesman for the firm, which has its headquarters in Fallbrook in northern San Diego County, said the addition of the packingshed will […] Read more


Del Rey Avocado – The First Company to Display AHA’s Heart-Check Logo

Del Rey Avocado Company is proud to announce that all their California conventional carton products are now part of the American Heart Associations “Heart-Check Food Certification Program.” Del Rey Avocado is the first company in the industry to proudly display the ‘Heart-Check’ logo on their packaging effective February 1, 2018. The Heart-Check mark makes it […] Read more


Six-week Morro Bay avocado deal off and running

While almost every other California avocado packer-shipper is winding down its production from the Golden State, Fallbrook, CA-based Del Rey Avocado Co. Inc. has launched its Morro Bay program. The company kicked off the program Aug. 15. “It will last about six weeks,” said Bob Lucy, president of Del Rey. “We have limited volume this […] Read more