Senior Sales Associate
Bob was born in Western Massachusetts. One of four children, Bob's dad was the local high school principal and his mom, a homemaker. He was an outstanding high school athlete and was drafted by the Montreal Expos. He chose to attend college at Columbia University where he majored in English and played both football and baseball.
After graduating from Columbia in 1975, he was offered a unique opportunity by a family acquaintance, Gene Schnell, to move to Escondido, California and learn the avocado business. The Schnell Family at that time was one of the largest avocado growers in California. Bob had the good fortune to be mentored by Warren and Gil Henry of Henry Avocado and Bill Frey of Frey Nursery, where he learned the business from the “ground up." He developed and managed close to 1800 acres in the late 70’s and early 80’s.
In the late 80's, Bob switched gears and entered the marketing/sales part of the avocado industry. In 1989 he partnered with Bob Siemer and Rueben Hofshi to buy Del rey Avocado Company. Bob's responsibilities include the sales and marketing of fruit from California, Mexico, Chile and Peru. He has served several terms as director of the California Avocado Commission (CAC) and is presently chairman of CAC’s marketing committee. He also serves on the Chilean Avocado Importer Association’s (CAIA) Board of Directors.
Bob is very active in the Fallbrook Community. He served several terms on the Fallbrook Hospital Board of Directors and is presently serving on the Rainbow
Water District Board of Directors. Bob and his wife, Susan, live in Fallbrook and have had the pleasure of raising their 3 children in the “Avocado
Capital of the World."
Vice President of Business Development
Ron Araiza has been in the avocado industry for close to 20 years. His new role at Del Rey Avocado will be to concentrate on growth in the Retail and Foodservice category. In addition Ron will focus on establishing new programs out of Canada and Asia. At this time, he will be working out of Ventura County to expand Del Rey's reach to Central California.
Vice President of Organic Sales
Patrick has been around avocados for as long as he can remember, from taking ATV rides through avocado groves with his dad when he was a toddler; to working on the packing house stack line all through High School. After playing baseball and graduating from the University of San Diego, he followed his passion for baseball into the Minor Leagues for one season, pitching for the St. Paul Saints in St Paul, Minnesota. After the experience of playing "professional baseball", Patrick came to the conclusion that he would better serve himself and his family pursuing his other passion, pitching avocados!
Patrick joined Del Rey Avocado in the summer of 2005, focusing on sales. Wanting to carve his own niche at Del Rey, he expanded the Del Rey Farms Organic program with Jessica Hunter. He enjoys working alongside his father and working with all the different people across the country selling the avocado category. Currently, he lives in Fallbrook with his wife Amanda, his daughter Addison, and his son Easton.
Patrick's favorite way to have an avocado is sliced over carne asada tacos with Cholula hot sauce.
Vice President of East Coast Region
Donny recently joined the sales team at Del Rey avocado full time. After 8 years of playing professional baseball for the Chicago White Sox, Donny has decided to channel his energies towards the avocado industry. He will join the Del Rey team with two years of part time sales experience and will focus primarily on the east coast region. The challenges of playing professional baseball the last 8 years have uniquely qualified Donny to handle whatever challenges lay ahead in the avocado world. Furthermore, having grown up in and around the avocado industry, he brings with him a solid knowledge base of avocados as well as an eagerness to learn more as he moves forward at Del Rey.
Prior to playing for the White Sox and working at Del Rey, Donny grew up in Fallbrook under the watchful eye of Mom and Dad, Bob and Susan, and along side brother and sister, Patrick and Hannah. He graduated from Fallbrook High School and accepted a scholarship to play baseball at Stanford University. At Stanford Donny majored in Political Science and graduated with a degree after 4 years of study. He is an active member in the Stanford Alumni community.
On November, 17th 2007 Donny married his wife Kourtney and nearly two years later they welcomed their first son Teague Lucy into the family. When not talking avocados, Donny enjoys golf with his brother Patrick and surfing, music, and riding razor scooters with his son Teague.
Having grown up in Fallbrook, Josh has been familiar with avocados since he was young. He picked his first bin of avocados for Bob Lucy in high school and now, all these years later, enjoys the fact that he's able to sit at a desk across from him and sell bin after bin of them.
Josh went to school at Arizona State University, upon graduation, he decided he'd rather spend his time as far away from deserts and cacti as he could and ended up in in hometown. He has always enjoyed being a consumer of avocados, eating one almost daily and always looking for new recipes and ways to use them in the kitchen.
It was a natural transition for him to move in the selling of this delicious fruit and he looks forward to his future with Del Rey Avocado and learning all the different aspects of the industry from a great team.
If he's not busy eating avocados, Josh can be found golfing, deep sea fishing, cooking and traveling the world looking for even more ways to enjoy avocados!
Marco leads the San Antonio office for Del Rey. He brings over eight years’ experience in the truck brokerage industry.
Marco was born in Monterrey, Mexico and moved to San Antonio at the age of six. His love for avocados started at a very young age thanks to his mother’s deep passion for cooking authentic Mexican dishes. Marco has been consuming avocados since he can remember and is proud to be part of a company that is responsible for bringing the joy of eating avocados to kitchen and restaurant tables across the country. Marco received a Bachelor of Arts degree in Criminal Justice from Sam Houston State with a minor in Spanish.
Marco is a sports enthusiast specifically when it comes to college football. If he isn’t enjoying a game, he is spending time with his family that all reside in San Antonio.